A book called Innovating is currently on display in the window of the MIT bookstore. It looked on point to Bizgenics so picked it up and happy to find that our Bizgenics approach is in complete alignment with the innovation theories forwarded by Innovating. It was like walking by a church, hearing the music, entering, staying for the whole sermon and joining the choir.
Most exciting was the observation by author Luis Perez-Breva that a business starts from a hunch that’s reformed into a real world problem with an associated solution. Interesting and brilliant! How many times have we heard that an inventor has a technology looking for a problem to solve. Without the frame of a problem, you simply don’t have a business to pursue.
Taking hunch theory a step further, it occurs to me that all essential themes of business start from a hunch and as they are verified, validated, vetted and woven together to create a consistent whole, such hunches turn into the actual strategies of a business. From hunch to strategy. Thank you Professor Perez-Breva, it’s now baked into Bizgenics’ business innovation framework.
Parts & People
Another point Professor Perez-Breva makes is that you need an alphabet soup of parts and people to optimize your chance at stirring up a great story. I love this approach. Innovation is largely based in free-associative combination. Unexpected outcomes mean uniqueness and the potential for new utilities. he also notes that combining disparate knowledge bases is a key to innovation. This is exactly the approach we’ve taken with Bizgenics… connecting the dots between leadership roles, business process and storytelling yielded what we think is a superior mapping of business concepts.
Nonlinear Idea Capture
A third huge takeaway that any innovator should glean from Innovating is that you should log every epiphany about your business ~ immediately. Traditional business curriculum teaches business in a sequential path. But innovation and business are nonlinear. Lightening strikes when least expected and you have to bottle it while it’s touching down. With Bizgenics, we’ve taken this notion to heart by providing real-time access to capture ideas as they happen.
On the flip side, we do recognize that, especially for newbies, directive pathways can be helpful, so we believe we have a better mouse trap in Bizgenics as it simultaneously offers structured pathways and nonlinear access at the same time.
Buy/Read the Book
Our hat is off to Professor Perez-Breva for his bold and well-thought observations. Read his book. You won’t be sorry.